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Midtown Greenway Coalition
Website Redesign

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Overview:

The Midtown Greenway Coalition is a non-profit organization that advocates for the care and upkeep of the Greenway Trails in Minneapolis MN. The 5.7-mile automobile-free trail is used by local cyclists and pedestrians across the city year-round.

Focus: 

We noticed that users of the site have issues finding the information they are looking for, while the Coalition is concerned about a lack of web traffic and donations. 

Our redesign will make the site more accessible and intuitive for local Greenway Trail users who turn to the site for information while providing clear Calls to Action. 

Timeline:

March 6th- 23rd 2023

Tools:

Figjam, Figma, Google Suite, Loom, Miro, Otter ai, Trello

Skills:

UX Research, UI Design, Copywriting, Usability Testing, Competitor Analysis